Omni Channel

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Description

Have you ever wondered how consumers prefer to purchase goods in your stores? With this feature you can find the distribution of consumers who only make purchases in your physical stores, only in your webshop and how many who gets your full omni channel experience by visiting both physical stores and webshop. You can also choose to extract information on how much of what you sell online is being refunded in store afterwards. Furthermore, you can filter for different segments and answer questions like "is there a preference with business cards vs private card spending?" or "does the location of your outlets have an impact on your omni channel solution?" by looking at the local/non-local segmentation. (Requires you have both a physical and online acquiring agreement with Nets)

FAQ

How many international consumers shop online, in store or both online and in store for a specific outlet?

  • Filter out international consumers and the specific outlet, and see how many consumers where in that month of a year and how much they spend.

Do regional consumers shop more online compared to in store in December?

  • Filter on regional consumers in December and compared the results.

Response

{

    "values": [

        {

            "year_month": {Year and month},

            "ecom_number_of_cards": {Number of cards used for e-commerce (ECOM)},

            "ecom_number_of_transactions": {Number of transactions for e-commerce (ECOM)},

            "ecom_card_turnover": {Turnover for e-commerce (ECOM)},

            "pos_number_of_cards": {Number of cards used for physical transactions (POS)},

            "pos_number_of_transactions": {Number of transactions for physical transactions (POS)},

            "pos_card_turnover": {Turnover for physical transactions (POS)},

            "omni_number_of_cards": {Number of cards used e-commerce (ECOM) and physical transactions (POS)},

            "omni_number_of_transactions":  {Number of transactions for both e-commerce and physical transactions (POS)},

            "omni_card_turnover": {Turnover for both e-commerce and physical transactions (POS)}

        }    

    ]

}