Customer Segmentation

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Description

With this tool, you can quantify the value of the different consumer segments. You are still able to cross filter. For example, you can find out how recently German customers have made purchases, how frequently those with business cards shop and what turnover.

FAQ

How often do international consumers shop in one of your outlets in store?

• Filter on international consumers and POS transactions and the different buckets will show the pattern.

How often do non-local consumers shop in store for some specific outlets?

• Filter on non-local consumers, POS transactions and the IDs for the specific outlets, and see the behavior in the buckets.

Response

RFM

{

    "rfm": [

        {

            "recency_bucket": {Number of recency bucket},

            "frequency_bucket": {Number of frequency bucket},

            "monetization_bucket": {Number of monetization bucket},

            "recency_min": {Minimum for this recency bucket},

            "recency_max": {Maximum for this recency bucket},

            "frequency_min": {Minimum for this frequency bucket},

            "frequency_max": {Maximum for this frequency bucket},

            "monetization_min": {Minimum for this monetization bucket},

            "monetization_max": {Maximum for this monetization bucket},

            "number_of_cards": {Number of cards for this bucket combination}

        }            

    ]

}