Benchmark
Description
This feature is unique and can help you investigate your share in the market for different industries or consumer segments. Say your business grew by 2% last month, while the industry in the same region grew by 5% – equipped with this knowledge, you could investigate your growth or lack of it on more specific markets, such as in the tourism or e-commerce space. Additionally, you could turn to the RFM feature and see churn amongst the high spending shoppers.
FAQs
How were your outlets performing compared to the market's outlets in average in December 2020?
Use the average endpoint, and filter on 2020 and December, and compare the results.
How was the market in transportation services doing compared to your own company in 2021 compared to 2020?
By filtering on market category 20 (Transportation services) and using the year over year (YoY) endpoint with 2020 and 2021, you can see the answer for this question.
How did your summer sale go this year compared to last year, and how did it go for the entire market?
Use the YoY endpoint to see how your own result were, by providing last year and this year, and then provide the months for the summer sale period too. The result will show you the monthly comparison of this year and last year for the given months together with the market's results.
Responses
- The different responses depend on the filters the client provides. If client provide a week number range, the response will be split by week number, if a month range is provided the response will be split by month and so.
Market Average - week number
[
{
"trx_week_number": {transaction week number},
"trx_year": {transaction year},
"market_average_outlet_card_turnover": {average turnover for market for given month and year},
"market_average_outlet_number_of_transactions": {average number of transactions for market for given month and year},
"market_average_outlet_number_of_cards": {average number of cards for market for given month and year},
"your_average_outlet_card_turnover": {average turnover for client outlet(s) for given month and year},
"your_average_outlet_number_of_transactions": {average number of transactions for client outlet(s) for given month and year},
"your_average_outlet_number_of_cards": {average number of cards for client outlet(s) for given month and year}
}
]
Market Average - month
[
{
"trx_month": {transaction month},
"trx_year": {transaction year},
"market_average_outlet_card_turnover": {average turnover for market for given month and year},
"market_average_outlet_number_of_transactions": {average number of transactions for market for given month and year},
"market_average_outlet_number_of_cards": {average number of cards for market for given month and year},
"your_average_outlet_card_turnover": {average turnover for client outlet(s) for given month and year},
"your_average_outlet_number_of_transactions": {average number of transactions for client outlet(s) for given month and year},
"your_average_outlet_number_of_cards": {average number of cards for client outlet(s) for given month and year}
}
]
Market Average - quarter
[
{
"trx_quarter": {transaction quarter},
"trx_year": {transaction year},
"market_average_outlet_card_turnover": {average turnover for market for given month and year},
"market_average_outlet_number_of_transactions": {average number of transactions for market for given month and year},
"market_average_outlet_number_of_cards": {average number of cards for market for given month and year},
"your_average_outlet_card_turnover": {average turnover for client outlet(s) for given month and year},
"your_average_outlet_number_of_transactions": {average number of transactions for client outlet(s) for given month and year},
"your_average_outlet_number_of_cards": {average number of cards for client outlet(s) for given month and year}
}
]
Market Average - year (Default)
[
{
"trx_year": {transaction year},
"market_average_outlet_card_turnover": {average turnover for market for given month and year},
"market_average_outlet_number_of_transactions": {average number of transactions for market for given month and year},
"market_average_outlet_number_of_cards": {average number of cards for market for given month and year},
"your_average_outlet_card_turnover": {average turnover for client outlet(s) for given month and year},
"your_average_outlet_number_of_transactions": {average number of transactions for client outlet(s) for given month and year},
"your_average_outlet_number_of_cards": {average number of cards for client outlet(s) for given month and year}
}
]
YoY - week number
[
{
"trx_week_numberr": {transaction week number},
"market_YoY_card_turnover": {percentage difference of market turnover between year option 2 and year option 1 for given week},
"market_YoY_number_of_transactions": {percentage difference of number of transactions for market between year option 2 and year option 1 for given week},
"market_YoY_number_of_cards": {percentage difference of number of cards for market between year option 2 and year option 1 for given week},
"your_YoY_card_turnover": {percentage difference of client outlet(s) turnover between year option 2 and year option 1 for given week},
"your_YoY_number_of_transactions": {percentage difference of number of transactions for client outlet(s) between year option 2 and year option 1 for given week},
"your_YoY_number_of_cards": {percentage difference of number of cards for client outlet(s) between year option 2 and year option 1 for given week}
}
]
YoY - month
[
{
"trx_month": {transaction month},
"market_YoY_card_turnover": {percentage difference of market turnover between year option 2 and year option 1 for given month},
"market_YoY_number_of_transactions": {percentage difference of number of transactions for market between year option 2 and year option 1 for given month},
"market_YoY_number_of_cards": {percentage difference of number of cards for market between year option 2 and year option 1 for given month},
"your_YoY_card_turnover": {percentage difference of client outlet(s) turnover between year option 2 and year option 1 for given month},
"your_YoY_number_of_transactions": {percentage difference of number of transactions for client outlet(s) between year option 2 and year option 1 for given month},
"your_YoY_number_of_cards": {percentage difference of number of cards for client outlet(s) between year option 2 and year option 1 for given month}
}
]
YoY - quarter
[
{
"trx_quarter": {transaction quarter},
"market_YoY_card_turnover": {percentage difference of market turnover between year option 2 and year option 1 for given quarter},
"market_YoY_number_of_transactions": {percentage difference of number of transactions for market between year option 2 and year option 1 for given quarter},
"market_YoY_number_of_cards": {percentage difference of number of cards for market between year option 2 and year option 1 for given quarter},
"your_YoY_card_turnover": {percentage difference of client outlet(s) turnover between year option 2 and year option 1 for given quarter},
"your_YoY_number_of_transactions": {percentage difference of number of transactions for client outlet(s) between year option 2 and year option 1 for given quarter},
"your_YoY_number_of_cards": {percentage difference of number of cards for client outlet(s) between year option 2 and year option 1 for given quarter}
}
]
YoY - year
[
{
"market_YoY_card_turnover": {percentage difference of market turnover between year option 2 and year option 1},
"market_YoY_number_of_transactions": {percentage difference of number of transactions for market between year option 2 and year option 1},
"market_YoY_number_of_cards": {percentage difference of number of cards for market between year option 2 and year option 1},
"your_YoY_card_turnover": {percentage difference of client outlet(s) turnover between year option 2 and year option 1},
"your_YoY_number_of_transactions": {percentage difference of number of transactions for client outlet(s) between year option 2 and year option 1},
"your_YoY_number_of_cards": {percentage difference of number of cards for client outlet(s) between year option 2 and year option 1}
}
]